Tile and renovation contractor
Hinos Tile
Website design and build for a tile and renovation contractor. The site showcases services, project galleries and a lead form while loading fast on mobile.
Open record
Web design, development and SEO in New Jersey
Websites designed,
built and found
by the right people.
Lulu Web Design & SEO is a New Jersey studio building websites for small businesses across the state. Web design and development first, then the search work that keeps the site earning: SEO, local search, PPC, GMB and LSA.
Who we build for
Shops, trades and local practices that need the phone to ring
Most of our work is for owners who sell in a real place to real neighbours. The site has to look like the business people already trust, load quickly on a phone and be easy to find when someone searches at the moment they need help.
- Clear pricing and service pages people actually read
- Fast on a phone, in a driveway, on weak signal
- Found in local search and on the map
- Simple enquiry forms that reach your inbox
Services
Design, development and search, scoped one constraint at a time
Engagements begin with the bottleneck, not a package. Each service can run alone or as part of a full build.
01
Website Design
Design that ranks, loads and converts, built for small businesses in New Jersey.
Website design for small businesses that need the site to earn work, not just look current. Every layout is drawn around a real search intent and a real enquiry path, then built with semantic markup and server rendered content so search engines can read it on the first pass.
Explore02
Web Development
Custom build work for sites that have outgrown a template.
Development for businesses that need more than pages: custom functionality, integrations, booking and quoting flows, performance work and rebuilds of sites that have become difficult to maintain. Built with the same crawlability and accessibility standards as the design work.
Explore03
Search Engine Optimization
Compounding organic visibility, built on the structure of the site itself.
Full scope SEO covering technical foundations, on page relevance and content structure. Crawl and index control, intent led page architecture and structured data, so rankings rest on the site rather than on one off fixes.
Explore04
Local SEO
Win the searches that happen near the point of purchase.
Local visibility for businesses serving New Jersey: business profile optimisation, citation hygiene, review workflow and service area content that exists because customers genuinely search for it.
Explore05
SEO Analysis
Know exactly what is holding the site back before spending on fixes.
A diagnostic engagement for owners who need evidence before budget. Crawl, render, content, links and local presence reviewed against demand, delivered as a plain language report with a sequenced action list.
Explore06
Pay Per Click Management
Paid search that is accountable to the same standards as organic.
Paid campaign management for businesses that need enquiries while organic work compounds. Tight account structure, honest tracking and landing pages that match the query, so spend is attributable and waste is visible.
Explore07
GMB and LSA Rank Up
Own the two placements local customers see first.
Focused work on Google Business Profile, Google reviews and Local Services Ads: profile completeness, category and service accuracy, a repeatable review generation routine that lifts the star rating, and LSA setup and verification, so the business competes in the map pack and the screened listings above it.
Explore08
Small Business Website Design
A website a small business can afford to run and still be found with.
Website design scoped for small businesses: a defined page set, real content written for the searches that lead to work, and a build that stays cheap to maintain. Scope is agreed before anything starts, so the cost is known and the site is not oversized for the business behind it.
Explore09
Home Services Website Design
Websites for contractors, built around the call and the quote.
Web design for home services businesses: plumbers, HVAC, roofers, electricians and general contractors. The site is built around the two things that matter in this category, getting the call or quote request quickly, and being visible in the local and screened placements customers check first.
ExploreCapability
The technical work that most sites are missing
These are the checks that decide whether content ever gets a fair hearing.
Crawl and index control
Robots rules, canonical logic, sitemap architecture and index coverage held to intent.
Server visible content
Primary copy rendered on the server, never revealed only after a client interaction.
Structured data
Organization, WebSite, Service, Article and Breadcrumb schema generated from real content.
Migration safety
Existing valuable URLs preserved by default, with mapped redirects and post launch validation.
Accessibility
Semantic landmarks, keyboard paths, focus states and honest heading hierarchy.
Performance
Lean components, responsive images and measured Core Web Vitals rather than assumptions.
Made by hand
Every page is drawn, built and checked, not dropped into a template
Layouts start on paper with your services and your customers in mind, then get built as light, fast pages. Nothing ships until it reads well, works on a phone and can be found in search.
Process
How engagements run
Four stages, each with a decision point. Nothing moves forward on assumption.
- 01
Audit
Crawl, render, index and intent. Establish the real constraint before proposing work.
- 02
Architecture
Design the page set, URL structure and internal link model around demand.
- 03
Implementation
Build or remediate with semantic, server rendered, accessible templates.
- 04
Validation
Verify indexation, redirects and reporting against the client's own data.
Work
Engagement records, published only when evidenced
Case studies show scope, approach and validation. Results appear once the client's own data supports them.
Masonry and renovation contractor
3K Masonry & Renovations
Website design and build for a New Jersey masonry and renovation company. The site highlights stone masonry, hardscaping and renovation services.
Open recordWelding and railing contractor
Best Welding & Railing
Website design and build for a welding contractor offering railings, deck gates and window guards. The site organizes products by type and drives quote requests.
Open recordRoofing contractor
Storm Guard Roofing
Website design and build for a roofing company. The site presents roofing services, service areas and a contact path for inspections and repairs.
Open recordNeeds verified business data. Both records are demo placeholders. Client names, scope and any outcome figures require verified, approved information before publication.
Questions
Answers before the call
Built for New Jersey main streets, service vans and neighbourhood practices.
See the towns we work inTell us what the site needs to do
Send the current site, the target outcome and the constraint you already suspect. You will get a scoped, honest reply.