Process
Four stages, each with a decision point
Work is sequenced by the size of the constraint it removes. Structural problems are fixed before content volume is added.
Audit
Crawl, render and index review alongside intent mapping and analytics review. The output is a single ranked list of constraints, not a generic checklist.
- Crawl and render report
- Index coverage review
- Intent and demand map
- Ranked constraint list
Architecture
Design the page set before writing. URL structure, hub and spoke relationships, internal link model and template definitions are agreed on paper first.
- URL and hub structure
- Internal link model
- Template definitions
- Content briefs
Implementation
Build or remediate. Semantic markup, server rendered content, accessible components and structured data generated from the content itself.
- Built templates
- Schema implementation
- Accessibility pass
- Performance pass
Validation
Confirm the work landed. Redirect testing, index checks, structured data validation and reporting tied to the client's own Search Console and analytics.
- Redirect validation
- Index and coverage checks
- Schema validation
- Reporting handover
Start at stage one
The audit stands alone. If the findings say the work should sit with your own team, that is what the report will say.