Emergency calls versus scheduled work
Power loss, burning smells and sparking outlets need fast response and are often safety issues. Lighting, outlets, panel upgrades and EV chargers are usually planned. We decide with you whether emergency availability makes sense and set hours to match.
Job intent examples
Depending on your market, job types can cover troubleshooting, outlet and switch work, lighting, panel or service upgrades, EV charger installation and more. Availability varies by area, so we work with the list Google offers you and turn on the work you want most.
Service area and travel economics
A one hour troubleshooting call across the county can wipe out its margin in drive time, while a panel upgrade may justify the trip. We think about areas by job value: tighter for small calls, wider only where the larger planned jobs are worth the travel.
Licence and insurance readiness
Electrical work is licensed in most states, and verification usually involves checking it along with insurance and background screening. Keep your electrical contractor licence in the account's business name and track renewal dates.
Response process
Electricians are often on a ladder or in a crawl space when the phone rings. A forwarding rule, an office line or a fast text reply process keeps leads from going cold. We review missed calls and reply times so you know where leads are lost.
Lead quality
Some leads ask for work you do not do, such as appliance repair, or for areas outside your range. We dispute the ones eligible under Google's rules and adjust job types or areas so they come in less often.
Review workflow
Homeowners trust electricians they feel safe letting into the house. A steady flow of reviews describing tidy, safe work helps. We set up a request process that fits how your team closes out jobs.
Budget allocation
We weight budget toward the job types that pay, often panel work and larger installs, and keep small call volume in check. Budget follows your actual booked job history rather than general lead cost figures.
LSA versus Google Search Ads for electricians
LSA fits urgent and general electrical calls. Search Ads let you target planned high value work such as EV charger installation or panel upgrades with a dedicated landing page and clear process. Running both, with clear roles, is common.
Common electrician LSA mistakes
- Emergency hours listed while the owner is working alone on site
- Wide areas for small troubleshooting calls
- Leads for unrelated work never disputed
- Licence on file in a different name to the account
- No separate plan for EV charger and panel work