An incomplete profile
Missing services, categories, hours and photos limit how often the listing appears. The profile is completed and kept active.
Service 07
Google Business Profile and Local Services Ads
Own the two placements local customers see first.
Focused work on Google Business Profile, Google reviews and Local Services Ads: profile completeness, category and service accuracy, a repeatable review generation routine that lifts the star rating, and LSA setup and verification, so the business competes in the map pack and the screened listings above it.
What changes
- A complete, accurate, active business profile
- Local Services Ads set up correctly with verification handled
- A review workflow that compounds over time
Fit
Who this is for
- Service businesses eligible for Local Services Ads
- Businesses with a profile that has never been fully completed
- Owners stuck in the verification process
- Companies that get reviews occasionally but never systematically
Problems
What this work removes
Each engagement starts with the constraint that is costing the most right now.
Verification friction
Screening and verification stall many businesses. The steps are handled and tracked through to approval.
Reviews arriving at random
A simple request routine and response templates turn reviews into something predictable.
Process
How the work runs
- 01
Profile audit
Categories, services, attributes, hours, photos and existing reviews reviewed against competitors.
- 02
Rebuild
Profile completed and corrected, duplicates resolved, service list matched to what is actually sold.
- 03
LSA setup
Eligibility, documentation, budget and verification handled through to live status.
- 04
Activity
Ongoing posts, review workflow and performance notes each month.
Deliverables
What you receive
- 01Business profile audit and rebuild
- 02Local Services Ads setup and verification support
- 03Google review generation workflow, request links, follow up and response templates
- 04Monthly profile activity and performance notes
Technical approach
How it is built and checked
- Category and service selection based on how customers search, not internal naming
- Consistent business data between the profile, the site and directories
- Structured data added only once business details are verified
- Profile insights reported alongside site enquiries
Questions
Common questions about gmb + lsa
Related
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ViewScope gmb and lsa rank up
Send the site and the outcome you need. The first reply covers the likely constraint and what it would take to remove it.