Plugin sprawl
A stack of overlapping plugins slows the site, conflicts on update and makes every change risky. Functionality gets rebuilt as maintained code instead.
Service 02
Web development for businesses that have outgrown a template
Custom build work for sites that have outgrown a template.
Development for businesses that need more than pages: custom functionality, integrations, booking and quoting flows, performance work and rebuilds of sites that have become difficult to maintain. Built with the same crawlability and accessibility standards as the design work.
What changes
- Functionality that fits the business rather than the template
- A build that stays maintainable after handover
- Interactive pages that remain fully crawlable
Fit
Who this is for
- Businesses that need functionality a page builder cannot support
- Owners maintaining a site that breaks whenever it is edited
- Teams that need a booking, quoting or intake flow tied into existing tools
- Anyone searching for a web developer who also understands search
Problems
What this work removes
Each engagement starts with the constraint that is costing the most right now.
Functionality that search engines cannot see
Interactive pages often render nothing useful to a crawler. Content is served on the server first and enhanced afterwards.
Manual work that should be automated
Enquiries copied by hand between inbox, spreadsheet and CRM. Intake flows are wired directly to the tools already in use.
No one can safely change the site
Undocumented builds make small edits expensive. Work ships with a clear structure and notes so the site stays editable.
Process
How the work runs
- 01
Scoping
The job the software has to do, the systems it must talk to and the constraints that matter.
- 02
Technical design
Data model, integration points and rendering strategy agreed before code is written.
- 03
Build
Incremental delivery with working previews rather than one large reveal at the end.
- 04
Handover
Validation, documentation and a plain language walkthrough of how to run it.
Deliverables
What you receive
- 01Technical scope with the data model and integration points named
- 02Custom functionality built as maintained, documented code
- 03Third party integrations for enquiry, booking or scheduling tools
- 04Performance and accessibility validation on the delivered work
- 05Handover notes so future changes are cheap
Technical approach
How it is built and checked
- Server rendered pages so functionality does not hide content from crawlers
- Typed data contracts between the interface and the backend
- Input validated on the server, never only in the browser
- Structured data generated from the same source as the visible content
Questions
Common questions about development
Scope web development
Send the site and the outcome you need. The first reply covers the likely constraint and what it would take to remove it.